By David Noonan

It is straightforward to be beaten through the sheer quantity of commercial books flooding the marketplace at the present time. much more daunting is the duty of weeding via them to discover the "golden nugget" of knowledge within. In Aesop and the CEO, David Noonan has simplified the method via offering this well-researched primer of the main crucial recommendation from the best company books ever written. additional, in a shrewdpermanent melding of contemporary enterprise feel and old knowledge, he has used the animal-based tales of Aesop as springboards to release those 50 classes. either wonderful and informative, Aesop and the CEO comprises recommendation from recognized leaders comparable to invoice Gates, Sam Walton, Donald Trump, and Lee Iacocca. the fast, easy-to-read vignettes disguise each element of company existence: negotiations, hiring and firing, mergers and acquisitions, advertising and revenues, and day by day management.

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